For Immediate Release

Biographical ad promotes "Family"

April 17, 2014 - Newark, NJ – The campaign for Shavar Jeffries for Mayor announced that their first television commercial will begin airing today.

Entitled, "Family," the :30 second cable spot highlights Shavar's biography, accomplishments and his family: his wife, Tenagne, and his children, Kaleb (9 years) and Naomi (7 years).

AKPD Media produced the ad and crafted the message. The media consulting firm is recently known for their award-winning commercial for New York Mayor Bill de Blasio's campaign last year featuring his son, Dante. AKPD Media, and its principles, including John Del Cecato, also led the execution and creation of President Barack Obama's campaign message and media.

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Contact: Lupé Todd – 917-202-0116

"Family" (Jeffries Team for Newark 2014): http://goo.gl/m0UUGB